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Why Choose Amplified Naturals

Why Us?

Charlie & Rob

Hello, Charlie Rea here,

My parents started a health food store in Roanoke, Virginia back in 1976. My brother Rob and I grew up working in it, and when they were ready to retire in the year 2000, we took over the family business. I have decades of experience working in this industry and I’ve seen its growth take off.

"We knew we could do better for our customers"

The growth of our industry has been fun to watch and be a part of. I’m excited about more and more people embracing natural health, but I’m also weary of companies jumping on the holistic bandwagon with inferior products that are more about marketing trends than science.

Our family health food store likes to say our mission is to “curate” the most effective health products for our customers. There are literally thousands of supplements to choose from and as a health food store, we are motivated to find the ones that actually work and will provide the most benefit to our customers. This effort requires research, visiting manufacturing facilities, consulting with experts, and most importantly, continuous education.

We hit a point with certain products where we were dissatisfied with all of the options available to us. It’s not that the offerings were terrible, it’s just that we knew we could do better for our customers.

"We had the radical idea of letting the experts formulate a product rather than chase the latest marketing trends"

In the fall of 2016, we had a chance meeting with the top probiotic manufacturer in the world. We ended up traveling down to Kennesaw, Georgia a few months later to visit their state-of-the-art manufacturing facility. We sat through meetings with actual PhDs, did more listening than talking, and had the radical idea of letting the experts formulate a product rather than chase the latest marketing trends.

To our surprise, they said that no one had ever asked them to do that. By simply getting out of the way, we empowered the world’s top experts to formulate what they determined to be the most effective product possible with the science and materials that they had available.

The result was Amplified Probiotics. It became a huge success in our stores. We’ve sold several thousand bottles and many of our customers buy several bottles at a time.

"By simply getting out of the way, we empowered the world’s top experts to formulate what they determined to be the most effective product possible" 

A few years later, we ran into our manufacturer contact and he told us about a top secret ‘glutathione supercharging’ ingredient they were working on. Meetings similar to the ones that happened with our probiotic occurred which led to the creation of Amplified Immunity. There’s nothing quite like it!

Please visit those product pages to read even more about the incredible stories behind these innovative products.

We now had two products so we needed a parent company name. Sticking with the theme of amplifying the body’s incredible innate ability to heal itself, we called the company Amplified Naturals.

We will continue to explore ways to create the most effective health products formulated by experts, packed with clinically studied ingredients at their clinically studied dose and backed by scientific research, but only if all of these conditions are met.

“My husband and I have been taking Amplified Immunity for approximately 2-1/2 months. We have noticed a substantial increase in our energy levels, and neither of us has had any illnesses during that time despite Covid-19 and Flu season. Our mental clarity and memory seem to have improved, and we feel more focused throughout the day. We had been taking one of the name brand “memory improvement” supplements, but did not notice much difference in our ability to remember things. We are both seniors and plan to continue taking Amplified Immunity daily.”

Herb & Linda F. Richmond, VA

“So I’ve been taking Amplified Immunity for a couple weeks now. My results thus far: More energy, less soreness and fatigue after a long hike and just a general overall sense of well-being. It hasn’t done much for hair growth but I think I might be onto something with this new product that I discovered at Nature’s Outlet!”

Ricky N Roanoke, VA

“After buying Amplified Immunity for my family, the first thing I think of is to purchase this for my parents and in-laws because they are at higher risk.”

Alicia L. Roanoke, VA

“I’ve been using Amplified Immunity for about 3 weeks and have noticed a significant increase in energy. I feel really good knowing that I am boosting my immune system. The increase in alertness and energy was a nice benefit that was unexpected.”

Stacie F. Roanoke, VA

“I have had a challenging year with appendicitis and two surgeries. Since taking Amplified Immunity, I have noticed an improvement with my physical stamina. What’s more, I feel confident that the research and components placed in Amplified Immunity are giving me the extra protection I need. With what’s out there today, I trust Amplified Immunity to help my body recover and boost my immunity.”

Jack B. Lynchburg, VA

“Since adding Amplified Immunity to my daily supplement regimen, I’ve noticed immediate benefits to my body. I’ve been feeling more energized, sleeping better and haven’t even had as much as a sore throat during the duration of taking it. I’m sold!”

Evans R. Richmond, VA

“I love Amplified Probiotics, so I decided to try Amplified Immunity. The big thing that I have noticed is faster recovery during my workouts and my soreness doesn’t linger for days anymore.”

Hayward Statum II, CPT Xcelerated Performance

“Amplified Immunity has noticeably increased my performance in the gym giving me more energy to finish my sets. My digestion has also greatly improved.”

Dr. Brian Mynatt Well Adjusted Roanoke

“Amplified Immunity is the real deal! Highly recommended for increased energy and immunity. Glutathione has been associated with endless health benefits.”

Dr. Brian Mynatt Well Adjusted Roanoke
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